(On Cable TV, October 2018) I you want to hear me at my cantankerous best, just get me started on the hyperbolization of language and (in parallel) the tendency of ironic catchphrases to get normalized to clichés. Never mind my person crusade to teach everyone the deadly origins of the expression “drinking the Kool-Aid”: one of my current bugaboos is how perfectly good middle-ground descriptive words have been perverted into value judgments. “Mediocre” means “ordinary,” but most people now take it to mean “bad.” “Exemplary” means that something is a perfect example of something, and not necessarily among the best. So when I say that Failure to Launch is an exemplary mid-2000s romantic comedy featuring Matthew McConaughey (not as small a sample size as you’d think), then I’m just saying that it’s representative, not a superior example of the form. The plot is the kind of high-concept contrived nonsense that was a staple at the time, this time about a relationship specialist (Sarah Jessica Parker) who can be hired to boost the self-esteem of young men staying at their parent’s house long after they’ve overstayed their welcome. It’s not prostitution, insists Failure to Launch in the rare moments when it actually cares about the implications of its premise, except that parents do hire her to send their boys away from home. The plot built upon that premise is executed by-the-numbers, but as with many examples of the genre the charm of the film lies in the execution, the subplots and the supporting characters. The charm of the leads is considerable (there’s a reason why McConaughey found a niche in romantic comedies for so long—he nearly overpowers the material), and there is a lot of fun to find in the more interesting romantic B-story featuring Zooey Deschanel and the film’s obsession about animal bites. Bradley Cooper and a pre-hair implant Steve Carell show up in minor roles. There’s a funny subplot about a mockingbird. Despite its familiarity, Failure to Launch is not a difficult film to watch: it’s not exceptional, but it’s well-made enough to be entertaining.