Rachid Badouri

(On Cable TV, September 2020) Crime comedies are very close to being the platonic ideal of French-Canadian summer blockbusters, and it’s not that surprising to see the producers of the film look for a transatlantic crossover in L’appât by asking noted French-Canadian superstar Guy A. Lepage to star alongside French comedian Rachid Badouri. Clearly aiming for a large audience, writer-director-producer Yves Simoneau (in a surprising return to cinema screens after decades working in television) bets everything on accessible action-comedy. But does he succeed? That depends on your tolerance for broad, almost intentionally stupid execution. The narrative hook of pairing a dumb gaffe-prone municipal cop (Lepage) with a near-flawless special agent (Badouri) is promising, but Simoneau makes the French-Canadian character an exasperating grade of weapons-grade stupid with few redeeming traits, and the film has to carry that on its shoulders for the entire running time. It doesn’t help that Lepage plays the character like in a sketch comedy which doesn’t fit into the world of the film. Badouri comparatively does better, but the script is at the other character’s level. (At least we get to see striking Montréal-area actress Ayisha Issa in a small role.) It all feels like a waste of talent and resources, especially given how the film’s technical credentials shine whenever there’s a bit of action on-screen. But in the end, L’appât is not an action movie: it’s a broad-spectrum comedy, and it doesn’t quite succeed all that well at it. Sure, there are a few laughs… but they’re either accidental or guilty ones.