Gold Diggers of 1937 (1936)

(On Cable TV, May 2022) For a series that gleefully aimed at female characters looking to marry rich, it’s interesting that Gold Diggers of 1937 spreads the cynicism around both sexes, poking fun at upwardly-mobile women as much as commission-hungry salesmen. The familiar opening (as a group of young women discuss their prospects for marriage next to a salesman’s convention) is soon undercut by the glum realization that insurance salesmen aren’t the best prospects – which does stop a train full of girls from getting a free meal. While our lead couple (the likable Dick Powell and Joan Blondell) has met on the train, the action gets going once they find themselves working at the same insurance office, and a wealthy businessman decides to sign a very lucrative policy. But plot progressively takes a backseat to the musical numbers – Powell and Blondell don’t need much more than their own selves to make “With Plenty of Money and You” crackle, but then director Busby Berkeley’s work kicks into high gear right in time for the film’s near-hallucinatory climactic number “All’s Fair in Love and War.” It’s a familiar patten for Berkeley, but at least the film ends on a high note. While it may not be as striking as its two immediate predecessors, Gold Diggers of 1937 is nonetheless a rewarding musical – funny, melodic and visually impressive when it counts.