Greed (2019)
(On Cable TV, January 2021) It takes much longer than expected for Greed to get up to speed. Much of that has to be blamed on the structure of the script, which initially feels as if it’s the result of an explosion involving three different screenplays: The life of a fashion mogul, the findings of his biographer, and the shenanigans surrounding his 60th birthday party. The film switches back and forth, not just in chronology, but also in treatment and focus, leaving viewers a bit unsure as to where to stand, and depriving the film from a clear narrative engine. Things settle down a bit in the second half, but Greed simply doesn’t manage to make the best use of the elements at its disposal. And what elements those are—Steve Coogan in his elements as a blowhard tycoon, Isla Fisher as a rich heiress, and iconoclastic writer/director Michael Winterbottom going after the ultra-rich by pointing out the immorality, illegality and illegitimacy of their fortunes. It should be fun, and with such added touches as David Mitchell as a socially uncomfortable biographer piecing together the truth, the very cute Dinita Gohil playing a pivotal part in the conclusion, some heartfelt social criticism, and a bit of aghast black comedy at the very end, Greed had the potential to be much better than it is. Winterbottom is no stranger to pointing out the flaws of the world, but this film is so inconsistent that he harms his message along the way. Still, there are laughs, some sharp character moments, decent-enough production values in portraying the demented lifestyle of the ultra-rich, and some crisp cinematography. It’s not what it should have been and it’s likely to leave viewers torn between mixed emotions, but Greed is still worth a look… if only for Coogan having another excuse to engage in long profanity-filled tirades.